October 7, 2010 
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The symptoms of depression evolve as a person ages, so they’re harder to recognize. Seniors with depression may also feel their symptoms are just part of aging, and may not feel comfortable discussing them even with a doctor. BBK helped individuals see the true cause of their symptoms – and consider this study as a [...]
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October 7, 2010 0 Comments
To get parents thinking about their child’s grass pollen allergy in the dead of winter, BBK’s campaign leveraged how quickly holidays seem to come around – from Thanksgiving, Christmas, and New Year’s to Valentine’s Day and Easter. This approach brought parents around – and at rates greater than expected. Objective Enroll 252 patients within three [...]
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October 7, 2010 0 Comments
Well-trained site staff armed with strategic recruitment tools and tactics made the difference in enrolling this MS study on time. With BBK’s support and consultation, rejuvenated study staff built effective relationships with both potential participants and referring physicians that bolstered qualified referrals. Objective Reinvigorate patient recruitment and retention to achieve on-time study enrollment Challenges Placebo [...]
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October 7, 2010 0 Comments
BBK’s multimedia recruitment campaign for this suite of type 2 diabetes studies was a remarkable success. It featured a direct response television advertisement, print and radio ads, and Web outreach – and took just a month to attract all the patients needed for study participation in the U.S. BBK immediately repeated that achievement in the [...]
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October 4, 2010 0 Comments
On-time enrollment of this ADHD study was unlikely before BBK took over recruitment. With the launch of a multifaceted outreach campaign, patient referrals picked up exponentially, and increased screening and enrollment enabled reinvigorated study sites to achieve their recruitment goals. Objective Drive a high volume of prequalified referrals to meet last-patient-in (LPI) date Challenges Psychostimulant requirement; [...]
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September 22, 2010 0 Comments
928 patients were enrolled with two months to spare
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September 22, 2010 0 Comments
Raised the randomized patients per site per month from .21 to .97, putting enrollment back on schedule and facilitating full enrollment
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September 22, 2010 0 Comments
Enroll 54 patients in the U.S. and Puerto Rico for an HIV research study with a total enrollment goal of 189 patients worldwide
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September 22, 2010 0 Comments
Study enrolled a month ahead of schedule due to steady volume of referrals and significant increases in sites’ screening and enrollment activities
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September 22, 2010 0 Comments
BBK’s recently celebrated the opening of BBK Worldwide – Osaka, G.K. with a reception held on 27 October in Osaka, Japan. Representatives from Japanese pharmaceutical companies, CROs, and industry organizations were invited to attend. Bonnie A. Brescia, founding principal, Andrew N. Sacher, Esq., general counsel, as well as Jeremy Buchman, program manger of East Asian Operations represented BBK. [...]
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September 22, 2010 0 Comments
This study was evaluating an agent intended to help alcohol-dependent individuals moderate their drinking – a design that challenged many assumed principles of substance abuse management. BBK was tasked with developing a creative campaign that carefully but confidently inserted this study into the sensitive discussion of how to succeed in a struggle with alcohol. Objectives [...]
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Depression in People Over 65
Pediatric Grass Pollen Allergy
Relapsing-Remitting Multiple Sclerosis
Type 2 Diabetes
